Key
CRM Software Objectives |
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Somerset-based Ink
Jets and Toners Ltd (IJ&T) supplies ink-jet and
laser printer cartridges and papers, along with a
range
of computer storage media, to around 30,000 mainly
SME customers countrywide. An active telesales operation
is augmented by fax-shots to generate new customers
and to advise existing clients about special offers
and new products. Because manufacturers launch new
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Key facts
- Industry: Distributor
of IT consumables
- No of staff: 35
- Accounting System: Exchequer
Enterprise
- No previous CRM software
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| printers frequently, about 50 line items
are added to the IJ&T stock file every month.
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ProspectSoft
CRM Software Solution |
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Priorities
for CRM Software
- Close Integration with Exchequer Enterprise
and Microsoft Office™ Products
- Mobile access to customer and supplier
records and documents
- Integration with telephone system to manage
heavy international traffic
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According to Marketing
Director Anthony Moxon, the company's great success
over recent years is based on 3 UPs: product availability,
high quality and attractive prices. However, it becomes
clear that if sustainable growth were to be maintained,
better IT systems, specially CRM Software, would
be essential. Many products were reviewed - Goldmine,
Onyx, Pivotal,
even a bespoke solution, but all of |
| these functionality
or value versus cost. In late 2001, IJ&T selected
ProspectSoft CRM Solution for three main reasons: |
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• The CRM system allows fast logging of customer enquiries and forces follow-up actions
• Integration with Exchequer Enterprise gives users access to up-to-date stock levels and sales information and permits direct entry of sales orders
• ProspectSoft CRM software provides accurate management information about sales by product and customer, on demand
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Benefits
of Implementing ProspectSoft CRM Software Solution |
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A 10-module ProspectSoft CRM system configured
for 24 network users, has helped IJ&T to double turnover
in 2½ years
and improve margins by one third, with the same staff
levels. Due to the highly successful deployment, the
management team has decided to invest more in the system
nd its increased functionality. |
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With the release of ProspectSoft
CRM Software Version 5 and its XML API module, the
system can now be integrated with many other applications.
Gateway Computing of Yeovil, the local reseller of
both Exchequer Enterprise and ProspectSoft CRM software,
is providing credit card validation within the CRM
system,
which will then
pass
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CRM
Software Details
- No of Sites: 1
- No of Network Users: 24
- No of Modules: 10
- Installation: 10/01
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orders automatically
into the accounts system, for payment after the product
has been delivered. |
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