| SMC Wholesale, based in Exeter, is a specialist supplier of melamine, veneer and plastic edgebanding. Helpful service, expert knowledge, the best quality, competitive prices, an unequalled product range and quick delivery have been critical to the company's success. |  |
With a new telesales operation to supplement its field sales force and more and more customers to manage, SMC recognised the need for a Customer Relationship Management system that integrated with its Pegasus Opera accounting system.
| After reviewing various options, a 7 module system was purchased from ProspectSoft Gold reseller Applied Business Solutions, due to its powerful contact, document and opportunity management, marketing analysis and customer service functionality. | Key Facts
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"Managing the sales process has become much easier. Lead status categories help us to identify where the customer is in the lifecycle, and decide what is needed to move them forward."
Adrian Lowe, Sales Executive, SMC Wholesale
- Sales data is now transparent across all departments, both on and off site with an easy-to-use interface.
- Sales staff can now develop and manage each customer account effectively and efficiently, with the ability to monitor and track all activities and interactions.
Key Facts
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ProspectSoft allows users to effectively identify customer needs. The information held on each record allows users to gauge market trends and buying patterns. |
- ProspectSoft has allowed SMC to create a support infrastructure, built on standard processes and documents.
Key analysis of customer data has optimised targeted marketing activities, particularly for direct marketing campaigns. Customer buying behaviour and patterns can be analysed to monitor fluctuations in business volumes, allowing SMC to intervene if and when required.
