Intel's Centrino Worldwide Launch at CeBIT

Intel staged the worldwide launch of its Centrino processor at CeBIT in Hanover, Germany. The application running on Centrino on the Intel stand throughout the show was ProspectSoft Customer Relationship Management (CRM) Software.

These demonstrations at CeBIT highlight the advantages of Intel Centrino mobile technology, which represent a major breakthrough in mobile performance. ProspectSoft CRM software was chosen by Intel as the ideal product partner for the new processor as our system has been designed from the outset, to meet the needs of mobile workers who require convenient, all-day access to enterprise information.

This is a significant date on the ProspectSoft CRM software calendar, as it is the start of a long-term partnership between ProspectSoft and Intel. Over the coming weeks and months, both companies will be marking further announcements in the form of press releases, promotional videos and follow-up case studies.

• The underlying database engine of ProspectSoft CRM software is a Sybase's SQL Anywhere Studio. Independent research data shows that SQL Anywhere accounts for 73% of mobile database market - way ahead of all other suppliers combined.
• ProspectSoft is the fastest-growing application software development customer of Sybase's iAnywhere subsidiary.
• Sybase iAnywhere has also issued a press release which heavily features the ProspectSoft/Centrino application.
• ProspectSoft is the only company today with a full-functional, wireless-ready CRM software for the Centrino platform.
• Almost 90% of current ProspectSoft CRM software installations include one or more mobile user licences.
• ProspectSoft CRM mobile data already incorporates information from accounts and other back-office systems, as well as Microsoft Office documents.
• Dataquest have forecasted that wireless communication capability would be standard on all mobile computing devices by the end of 2004.
• Intel is ramping up an extensive promotional campaign around Centrino, supported by impressive levels of funding, and partnered by ProspectSoft.

All these points indicate that we together with other software partners and resellers are in the right place, at the right time, to capitalize on a very major opportunity. intel didn't select Siebel, Sales Logix, Goldmine or Act! - they choose to partner with the system that already has proven data mobility.

Clearly, we didn't become Intel partners overnight, it took lengthy periods of work, during which, we were party to a tight non-disclosure agreement. Because we couldn't share that activity with anyone before, here's some of the history.

In 2002, ProspectSoft, together with the iAnywhere division of Sybase, were invited to assist intel with proving and performance trials of a prototype processor code-named "Banias". For this, we provided a copy of our software with only slight modifications and the whole exercise proved to be very successful. Following approval from Intel’s HQ in the US, Intel’s European team sent us a pre-production Banias-equipped PC and our developers proceeded to optimise ProspectSoft CRM software for the new processor.

In January, a meeting took place with a senior marketing and a technical manager from Intel Europe, to plan the creation of a case study around the new processor, and its benefits to an application such as CRM Software. The case study, by Triangle Technology Advisors in California, was published. It was also shown on the CeBIT website. The January discussions also explored the possibility of using ProspectSoft CRM solution at the forthcoming launch at CeBIT. Our developers worked hard to produce a live wireless-enabled demonstration to show on the Intel stand in Hanover. Early in February, Intel announced the new processor in California, under its official name, Centrino.

Over the past couple of weeks, working closely with Intel Europe staff, we were preparing release materials, training their staff on our system and a member of our development team was in Hanover supporting the stand set-up.

On the product-launch day, Andrew Ardron, managing Director of ProspectSoft was invited to attend. The next afternoon, Andrew met key European and US people from intel and Sybase in Hanover.

In 2 weeks, a new software release was available with our first phase of wireless optimisation, to support the Centrino platform in a "Occasionally connected" environment.

Intel is spending millions of dollars promoting Centrino in particular and wireless computing in general. CeBIT was just the beginning of our Intel Partnership. We will continue to work with them to produce further case studies, press releases and to develop additional software around mobile and wireless computing.

A Centrino/ProspectSoft CRM Software video has been produced and is being promoted by Intel. Please contact us if you’d like to receive a copy on CD.

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